During critical economical times, budgets are planned according to priorities, and sadly, sports are rarely considered a priority for local governments. But sports are important for any society. They provide entertainment and they bring people together. The expenses of managing teams and administrating athletic facilities are nowadays higher than ever, so sports fundraisers are critical in these times. But how to you organize such an event, and how do you convince people to support your cause? Why should anyone donate to your sports project, instead of investing in themselves? These are important questions to ask yourself before organizing a fundraiser, and you need to be able to answer these questions if you hope to raise the needed money.
1. Storytelling – the key to any successful fundraiser
According to Seth Godin, one of the most prestigious digital marketing gurus of the moment, storytelling is essential for a successful fundraiser. When people donate to a charity, they are basically buying something, and they expect an answer to a problem. What you are offering them needs to be a product or an idea which resonates with them, which resonates with the people they believe they are. Seth believes that the key to a fruitful fundraiser is to be able to transmit the idea that “People like us do things like this”. No matter what you are selling or what you are promoting, it is essential to know your audience and show a great aplomb when transmitting your message.
2. What are you offering people?
According to Seth, when you promote your fundraiser, you shouldn’t focus on the facts of your project, because people don’t care about that. What you need to focus on is what you are offering people, and how to sell your idea or product in a way that makes people resonate with it. For example, if you are planning to raise money to renovate a school gymnasium, your main audience should be the parents of the students, and you need to offer them a solution for one of their problems. For example, you could organize a laundry detergent fundraiser. This idea saves you a lot of troubles, because you will basically be offering something that people already need and use. The trick is to collaborate with a company that offers quality detergents and to converge the idea that by buying your detergents, people will benefit from a quality product while also providing their kids with better training conditions. A laundry detergent fundraiser is also a lot easier to organize than other fundraising campaigns. You will benefit from support from the company with whom you are collaborating with and you will get to kip a big part of the profits.